Pascale Willi


Pascale Willi is a book designer and graphic artist. Born and raised in the Swiss Alps, she received her BA in Visual Communication from the Zurich University of the Arts in Zurich, Switzerland. Since moving to New York, she has collaborated with many inspiring artists, museums, non-profit organizations and corporations. Pascale has designed monographs for Marina Abramovic, Kiki Smith, Cindy Sherman, Thomas Demand, Tony Oursler and Douglas Gordon among others.



Yuko Kodama, Move with Yuko, Brooklyn

Deb Achak, Photographer, Seattle, WA

Maxine Henryson, Photography, New York

ScentAssist, New York

Sydney Albertini, Springs, NY

Guild Hall, East Hampton, NY

David Smith, The White Sculptures, Storm King Art Center, NY

Contrapuntal, Maxine Henryson, AIR Gallery, NY

Campo Artist Colony, Garzon, Uruguay

Yoga Sadhana for Mothers, Yogawords, UK

Grassland, H. Lee Kehrer Verlag, Germany

Rachel Selekman: Making ConnectionsRachel Selekman, New York

The Berlin School, Films from the Berliner Schule, The Museum of Modern Art, New York

Marina Abramovic, The Artist Is Present, The Museum of Modern Art, New York

Aernout Mik, The Museum of Modern Art, New York

Into the Sunset, The Museum of Modern Art, New York

Thomas Demand, The Museum of Modern Art, New York

Douglas Gordon, Timeline, The Museum of Modern Art, New York

Kiki Smith, Prints, Books & Things, The Museum of Modern Art, New York

Cindy Sherman, The Complete Untitled Film Stills, The Museum of Modern Art, New York

Perfect Acts of Architecture, Wexner Center/The Museum of Modern Art, New York

Astanga Yoga Anustana, R. Sharath Jois, Astanga Yoga Research Institute, Mysore, India

Astanga Yoga – An Introduction to the Fundamentals of Astanga Yoga, Jois Yoga, USA

Maxine Henryson, Ujjayi’s Journey, Kehrer Verlag, Germany

Medea, Soundwalk Collective, New York/Paris

Playing with Form: Neo Concrete Art from Brazil, Dickinson Roundell Fine Arts, New York

Dusty Boynton, Out of Line, Denise Bibro Fine Arts, New York

Double Take, Public Art Fund, New York

Sabine Bitter/Helmut Weber, Live like this, Kunsthaus Graz

The Best Surprise Is No Surprise, e-flux and JPR I Ringier, New York/Zurich

Bessie Nager: hrönir, Kunstmuseum Solothurn, Switzerland

Wiedemann/Mettler: Subkutan, Morbus infinitus, Scheidegger & Spiess, Zurich

Anton Vidokle, Here, There, Elsewhere, Krabbesholm, Denmark

Tony Oursler: A Midcareer Survey, Williams College Museum of Art, Williamstown, MA

Ashtanga Yoga NY, Tribute Book Sri K. Pattabhi Jois, New York/Mysore

Artists to Artists, The Marie Walsh Sharpe Art Foundation, New York

Karim Ainouz, Filmmaker, New York

ALMA – Art Collective, Zurich

AVAC, New York

Birdseye Architecture, Vermont

Boss Models, New York

Bristol Yoga, Bristol

Bronx Museum, AIM, New York

Can Resources, Serge Becker, New York

Cibo Matto, Warner Bros. Records, Los Angeles

Concussion Movie, Stacie Passon, Rose Troche, New York

Dr. Alkaitis Skin Care, New York

e-flux, New York

Exum Photography, New York

Fernlund Logan Architects, New York

Fidelio, Zurich

Fox Lorber Film, New York

Fruit Art Magazine, New York

Jesse Gordon, Lucky 8 Productions, Los Angeles

Jois Yoga, Encinitas/Greenwich/Sydney

HIVplus Magazine, New York

IDA 14, Zurich

IRMA, Aids Foundation Chicago

Koosil-ja Hwang, Dance KK, New York

Kunsthaus Graz, Bitter/Weber, Graz

Heidi Lender Photography, Amagansett

Zoe Leonard, Museum of Art, Glarus

Martin Leuenberger, Furniture Design, Zurich

LAVA, Dance Company, New York

List Magazine, Lisa Ano, Serge Becker, New York

LTB Media , New York

Martha Rosler Library @

Mongrel Media, New York

Namarupa, NY

The New Festival, New York

Nicole Eisenman, Rice Art Gallery, Houston

Place NY, New York

Random House, New York

Project Achieve, New York

Public Art Fund, New York

red flower, New York

Rice Gallery, Houston

Save the Children, Westport, CT

Shanti Thakur, Filmmaker, New York

Soundwalk, New York

Space 101, Pittsburgh

Swiss Radio, Basel (with Mihaly Varga)

Swiss Government, Bern (with Mihaly Varga)

Swatch, New York/Switzerland

TAG, Treatment Action Group, New York

The Charles Hotel, Boston

The Swiss Institute, New York

Thread Waxing Space, New York

Trembling Before G-d, Sandi DuBowski, New York

TRANS>Arts.Cultures.Media, Magazine, New York

White Columns, New York

Pascale Wiedemann, Artist/Designer, Zurich

We-actx, Rwanda/San Francisco

92nd Street Y, New York



David Smith, The White Sculptures, Storm King Art Center, NY



Swatch Designs for the 1995/96/97/98 International Watch Collections



1998 – Freie Sicht aufs Mittelmeer, Kunsthaus Zurich, Group Show

2000 – Entre Femmes, Casino Luxembourg, Luxembourg, Group Show

2003 – Young Guns, The Art Director Club, New York, Group Show

2004 – New York Book Award  for Perfect Acts of Architecture, MoMA

2004 – New York Book Award  for Cindy Sherman, The Complete Untitled Film Stills, MoMA

2005 – New York Book Award  for Kiki Smith, Prints, Books & Things, MoMA

2010 – New York Book Award  for Into The Sunset, MoMA